Choba Choba: cacao enthusiasts and chocolate change makers
Fighting against industry standardization and promoting the unique cacao richness cultivated by farmers in Peru, in Alto Huayabamba valley, «Choba Choba» is the first Swiss chocolate brand that belongs to cacao farmers.
Creating a new business model, empowering farmers who are depending on cacao cultivation since generations and helping them strive in an industry that become more and more monopolistic.
Since November this year they have successfuly finished their crowdfunding campain thanks to wemakeit.com and continue to grow supporting the local farmers.
Read more about the beautiful Choba Choba project here.
https://www.chobachoba.com/blog/heroes-nativo-project/
(@project photo Alto Huayabamba, Peru)
