Responsible Business must meet customer values
As a customer you have a voice that must be heard. And yes, you can evaluate, rate any business in this world with a bit more key knowledge and attention.
To assess the sustainability of a business,your work place or home shows commitment to promote responsible actions in the form of products and services which are or will soon be part of your lifestyle.
Nowadays, the number of self-promoted responsible businesses has rapidly increased. This huge number of green claims has lately added confusion about which represent real improvements and which are just result of intense marketing.
To make things clearer, there can be a selection of sustainability indicators to be used as basis for analysis.
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Personal individual evaluation is the key to show how much a business has touched the personal sustainability goals of its customers. And how much customers care about their life, their habit of consumption and their health.
General indicators
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Renewable energy: selecting to use renewable energy derived from sun, wind or water sources
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Paperless activities: removing as much paper from business as possible, sending information electronically, using recycled paper if needed.
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Waste management & recycling: waste separation into glass, plastic, metal and paper, recycle of plastic bottle, reuse and refill of boxes and cans is practiced.
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Energy management: installation of energy-saving light bulbs, light sensors in the rooms that are used infrequently, saving energy by turning off lights during daylight.
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People at work: people are coming to work with bikes or using car sharing options, they are rewarded with discounts or reimbursement of bus tickets.
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Encouraged Employee Participation: it is visible that employees are encouraged to recycle, reuse and dispose properly. They know that these small, right things help the environment. Simple changes, like adding a second trash can just for aluminum cans and plastic bottles or installing a drop box where workers can leave their spent inkjet and laser cartridges.
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Customer discounts & offers: for certain products, seasonal, locally made, discounted prices are offered which make guests and customers more attracted to buy or order them. For groups and special occasions there are offers in place regularly. Especially for kids and elderly, offered products are bio sourced and locally made, offered at a special price on a daily/weekly basis.
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Home delivery: the deliveries of products are made using bikes or car sharing
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